How an SEO Contract Can Protect You Legally

The SEO business has been growing rapidly as the internet has been being used more and more as a venue for marketers. The problem is that, over time, the SEO business has managed to receive a less than stellar reputation, with many thinking of the people providing SEO services as “slimy” or untrustworthy. This, as you know if you do SEO, is not true in most cases and stems from the fact that many people in need of SEO services do not understand the inner workings of SEO and SEO techniques.

Most of the time, a simple agreement over the phone or through email is enough for a client to understand what they are getting, but what if they don’t? What if they, for instance, don’t understand how long it can take to see the effects of the SEO work? SEO contracts can help prevent unnecessary refunds by laying out what types of methods will be used, how much time will be spent on the SEO work, the details of payment, and include legal disclaimers to protect your company.

When putting together an SEO contract it is a good idea to look for a good SEO contract sample or find an SEO contract template to use. This will help ensure that you are not missing any important information in your contract. You could, alternatively, hire a professional to write up a contract. While this will cost much more, it may be a good option for a large company working with many large clients. If you are just starting out, using a template might be a better choice though.

The first thing that should be included in SEO contracts are the methods that will be used. Some SEO packages may include keyword research, website analysis, manual directory submission, creation of new pages within the website, on-page SEO, PPC campaign set-up, and more. It is important for both the company and client to have a list of techniques that have been agreed upon so both parties know what is involved. How often reports will be sent should also be included. Many clients will want reports throughout the SEO project to see what is being done and will want to know how often they will receive them.

The biggest reason to use an SEO contract is for disclaimers. After all, an SEO company cannot guarantee a site will be on the first page of Google forever. A client needs to know that there is always a chance of a site being de-indexed. You should also include your refund and guarantee policies. A client needs a list of how different situations will be handled, like what entitles them to a refund or further services for free.

An SEO contract is a very useful tool for both the SEO company and client. It will protect from unnecessary refunds, keep the client informed, and keep the company safe. Using SEO contracts for every job is a good business practice for both big and small SEO service providers. Don’t leave your company open for disputes.

If you’re about to start an seo business then John Roberts’ SEO Business Startup Kit is a perfect solution. It contains a comprehensive 217 page business guide and 80 ready to use seo contracts.

Article Source: http://EzineArticles.com/expert/John_RJ_Roberts/1071526

 

How to Find Best SEO Company?

Search engine optimization (SEO) is a must if you have utter seriousness of making your website work potentially well and have real business worth from it in times to come. SEO is a comprehensive and fruitful activity and if you really want to stay in online business network for long and good time, it is very important to have SEO done for your website with the help of expert professional of the field. When you go for a detailed search for SEO services, it is relevant and beneficial to hire best SEO Company to get success results in quick time.

You’ll surely find a suitable SEO Company for your business website on the Internet. It is a vast source of selection and has ample of SEO companies available to get hired. Out of so many options, you need to select the best one for you.

A best company for SEO is the one which is professional and also understands your business requirements. If you do not have best SEO firm working for your online business, then you will loose your money and of course valuable time. Thus, first step towards successful SEO campaign for your business website is to choose best SEO service provider.

How To Find Best Search Engine Optimization Company?

1. Check the credibility of SEO Company – When you go for website SEOservices, it is very important to check the credibility of SEO services offered by the company. Check which type of clients they have catered to and what type of services for SEO have been offered to their clients. This will give you fair idea and confidence that the company you are choosing is best for your website.

2. Read Clients’ Testimonials – Best SEO Company has clients speaking for themselves. If you are hiring a company which has good work experience, then clients will speak about their services definitely. The clients’ testimonials are records available on a company’s website and you can read through them to get right perception.

3. Check experience of the company – Best SEO firm will have desired experience in the SEO field. Moreover, it will have experienced team of SEO experts, which will give advantage of choosing the best line of SEO services. Right SEO service providing company will also provide apt SEO consultants ready to assist you at any point of time.

Adhere to these points by heart and be assured to get hold of right and best SEO service providers working for your website requirements. Start hunting for suitable SEO company right away else your will be left far behind in the increasing competition.

Reach where target customers can find you. Hire search engine optimizers from (website) to strengthen your online presence. (Website) is a renowned seo company that is popular to provide ethical SEO results within promised timeline. To hire SEO services please visit SEOPackages.net.

Article Source: http://EzineArticles.com/expert/Amit_Kothiyaal/58805

 

SEO for Small Business: Four Things You Need to Know

SEO is a term that many business owners will have heard of but may not understand very well. As a business owner you need to know most importantly what SEO can do and why it is important to you and your business however at the same time you need to understand how it works. By understanding how SEO works you can make sure you are choosing an efficient and affordable SEO company and also know what to expect and when.

Here are the four main things you need to know about SEO

1. A definition of SEO

SEO stands for Search Engine Optimization, also it’s worth knowing that when talking about it you say the letters S.E.O rather than trying to pronounce SEO as a word. Search Engine Optimization is actually optimization of your website for the sake of search engine rankings: i.e. to make sure your website shows up high in results for relevant search terms that people are looking for. Also worth knowing when looking for a good affordable SEO company is the difference between On-page and Off-page SEO: On-Page SEO is what you do to the pages of your website to increase your search engine rankings. Off-Page SEO is things you do elsewhere such as building links to your website.

2. What SEO can do for your business

Search Engine Optimization comes under marketing but is an indirect way of getting traffic to your site, what SEO is good for though is getting targeted traffic to your website. SEO is compared to many types of marketing and even compared to other online marketing very affordable if you find the right affordable SEO company. The effects of SEO though do sometimes take some time to work and it is an effort driven activity mainly: though of course skill does come into it as well. SEO by making your website appear on Google and other search engines in the first few results for search terms that are highly relevant, and which a lot of people are looking, is a great way to promote your business: highly targeted and to people already searching for what you are offering.

3. Elements of On-Page SEO

Keyword research is important, some companies will try to get you to the top of search engines for the wrong keywords. A good value and affordable SEO company though will focus on keywords that are very relevant to your website’s individual pages, don’t have so much competition that you will never get to the top and do have plenty of traffic, if this research phase isn’t done you could just be wasting your money. These keywords are then put on to your website’s pages, ideally not too many on each page and repeated a few times on the pages they are on. These search terms tell Google that your website is related to what people are searching for. Also important for on-page SEO is that the pages of your site are well designed and easy for search engine’s software to read when they analyze your site.

4. Off-Page SEO- Link Building

Off page Search Engine Optimization comes down to link building almost purely. An affordable SEO company will ensure that you have plenty of links built from relevant websites that are well thought of by Google and other search engines themselves. A poor SEO company may build you a lot of poor quality links that could actually damage your website’s position.

Affordable SEO of Florida ( http://www.affordableseofl.com ), an SEO Tampa Company, a division of IB Systems devoted exclusively to effective SEO and web marketing, offers comprehensive SEO diagnostics in addition to standard keyword testing, in advance of proposing SEO services to clients. Affordable SEO Company provides SEO and Web Marketing services including AdWords campaign management, blog and article management for small business companies in Tampa Bay Florida and across the US.

Article Source: http://EzineArticles.com/expert/Igor_Bubis/1056461

 

What Is SEO Hosting and Multiple C Class Hosting?

Lately, SEO hosting has been getting a lot of buzz. I have read a few articles about it, and they fail to tell you exactly what it is, the benefits and the downfall it has on your websites. Moreover, I am going to go into great detail about it, when it should be used, and how it should be used, if it at all.

What is SEO Hosting?

SEO hosting allows you to spread your domain names across multiple c class IPs, making them look unique and separated. SEO hosting makes it all possible to manage these IPs under one control panel. It would be a time consuming nightmare to have to login manually to each IP.

If you are not sure what an IP c class is, well, each IP has four classes. Listed below is your typical numerical IP layout, and underneath will be how it is laid out in alphabet classes:

111.222.333.444

A.B.C.D

The example above shows that, “111″ represents the IP “A” class, “222″ represents the IP “B” class, “333″ represents the IP “C” class, and “444″ represents the IP “D” class.

Now, if you were to use seo hosting to host your web sites, this is how it will look over different c class IPs.

111.222.333.444 (website #1)
111.222.334.444 (website #2)
111.222.335.444 (website #3)
111.222.336.444 (website #4)
111.222.337.444 (website #5)

Do you see the difference? In my opinion, even though you are hosting on different c class of IPs, it is a dead giveaway, when they are in numerical order, like in the example above. For this to be as unique as possible and not to be a dead giveaway, the c class IPs should be mixed up, not in numerical order like above.

You may have no choice, in how the c class IPs are delivered. There are a limited amount of seo hosting providers, and may not offer that, but it never hurts to ask. Moreover, there are a few that offer different c class seo hosting, and in multiple geographical areas, but they are very expensive.

Traditional hosting may offer you additional IPs at a fee, but more than likely they will be on the same “D” class, making them on the same network and close in range. Below is an example of your websites spread out over different d class IPs.

111.222.333.444 (website #1)
111.222.333.445 (website #2)
111.222.333.446 (website #3)
111.222.333.447 (website #4)
111.222.333.448 (website #5)

Purpose of Multiple C Class Hosting

The purpose of seo hosting, is to get an advantage over your competition by boosting your search engine rankings and link value.

People that generally use seo hosting, are webmasters that have a large network of websites, with the purpose of crosslinking to boost their rankings. If you use traditional hosting methods, and crosslinking within the same network, this will get you banned from the search engines fast. In order to get away with it, you must have each web site appear that they are unique and are on a different c class IP.

The more unique your web site appears to be to the search engines, the more value your links will have. Search engines are very picky about the value of links, and if they are on the same network, they are virtually have no value at all. Like I said before, the more unique your web site appears to be, the more value your links will have.

Before you buy a seo hosting plan, there are a lot of other factors to account for and avoid, or this whole scenario is useless.

Nameservers

Another extremely important factor in seo hosting that is hardly ever mentioned, are nameservers. Search engines use the whois information, and they gather more than just who owns the website, but where it is hosted, the IP, of course, and the nameservers.

If you are not sure about what nameservers are, let me explain briefly. Each server is assigned to an IP address. Then, that IP is assigned to a special set of nameservers or “ns”. In order for your web site to show up, you will have to set your nameservers to point to those particular nameservers. I hope you understand, I didn’t want to get into it too much.

Getting back to the importance of nameservers, even if you have multiple c class IPs, but they are using the same namerservers, that is not seo hosting. There are a few seo hosting providers that “claim” it is seo hosting, because it is on multiple c class IPs, but it’s not. The issue is, if the nameservers are not unique for each IP, then, that’s not seo hosting. That is traditional hosting, plain and simple.

Having the same set of nameservers for your c class IPs, is letting the search engines know that all your websites are hosted on the same network. Therefore, in the search engines eyes, the servers are the same and not unique. That one small important factor will defeat the purpose of seo hosting and your seo efforts.

For the best results, you must make sure that each IP is on a separate c class, and has it’s own custom nameserver for each IP.

Whois Source

The whois source is another important factor. The search engines pay close attention to the whois source, for many reasons. As mentioned above, the nameservers and who owns the website. Search engines have been crawling the whois source for a long time and is a major factor in their algorithms. It helps them know who owns what, and fight web spam. The whois source has a direct effect on the way your web site is ranked.

If you are using public whois information, and all your websites are using the same information, then I would make them private. If you get seo hosting, but keep them public the same, you are going to raise a red flag to the search engines. You don’t want that, defeats the purpose.

Make your whois private, or you can use a friends and/or family members information, but get permission first. Make sure you tell them that their name, address and phone number will be public. You also have to remember that people do data mining of the whois source, even though it is illegal and it is intended for informational purposes only. Just make sure you use a valid name, address and email address, in case their is a problem. You can avoid this, by just going private.

Even though private companies are using the same whois information repeatedly, but they are exempt from this.

Reality of SEO Hosting

The reality of seo hosting is that it is expensive and may not be suitable for websites, the results may vary and may not be worth it.

SEO hosting is expensive. It can cost you up to $8 per IP, depending on if they are shared or dedicated. If you go with multiple c class shared IPs, it usually costs around $4 per IP, which isn’t too bad. Now, dedicated multiple c class IPs are a lot more expensive, especially if they offer multiple geographical locations, that can cost up to $10 per IP. To find the best price and plan, you will have to shop around.

SEO hosting isn’t as reliable as traditional hosting, and you could have a lot of downtime. The seo hosting concept is still relatively new, and as time goes on and the demand, it will get better. I have tried a couple seo hosting providers, and they are not bad. I haven’t had any bad experiences, yet.

SEO hosting isn’t suitable for everyone. If you only have a few websites, then, I wouldn’t even bother. You may not see much, if at all, any difference in your results.

Moreover, if you have a network of 20 websites, then yes, seo hosting will be very beneficial to you. One thing to keep in mind, I wouldn’t host your entire network from the same seo hosting provider, I would use multiple companies. You don’t want all your websites coming from the same geographical area and c classes. The best results are to use multiple providers, with unique IPs, not just c class, but a whole different IP range.

I’m going to be completely honest here, there is a possibility that seo hosting may not boost your rankings at all. Your results may vary depending on the competition in your niche and the size of your network of websites. If your niche is every competitive, you may only increase your rankings a few spots. But, if you don’t have hardly any competition, you could boost your rankings substantially.

Regardless of the hype surrounding seo hosting, results will vary and a lot of factors come into play. SEO hosting isn’t a quick seo fix, but yet another variable to add to your seo practices. SEO is like baking a cake, if you put all the right ingredients in place, your results will shine.

Conclusion

If you do plan to implement seo hosting, make sure you always contact the company first and ask them a series of questions. Never assume that they offer this and off that. I have been contacting seo providers, and I was surprised by some of their responses. Know what you are getting, before you get it.

To help you out, below are a series of questions I always ask, and you should too, before buying any type of seo hosting plan. Some of these questions may seem like no brainer, but they are important.

  • Are the IPs dedicated or shared?
  • What is the location of the IPs?
  • What is your customer support response time?
  • Does each IP have it’s own custom nameserver?
  • What is your downtime?
  • Is there a money back guarantee?

I hope that this help answer some questions you may have had about seo hosting. SEO hosting can be a good boost for your rankings, and bad, if you apply it’s philosophy wrong. Be smart, before you jump the gun.

Rich Hamilton, Jr is the CEO/President of Elites Marketing, Inc and the Author of “Inside Internet Marketing”. Unlock the absolute truth to promoting your web site without ever paying a cent for advertising.

Article Source: http://EzineArticles.com/expert/Rich_Hamilton,_Jr/633880

 

Why Is My SEO Campaign Failing?

Have you been trying to do SEO on your own and you’re not getting the results you’d hoped for? Maybe you’ve hired someone to help you and they are not living up to their promises. It can be very frustrating to invest time and / or money to grow your business and not see the results you wanted. Regardless of why the SEO campaign isn’t working, it’s never too late to turn things around. Don’t give up on search engine optimisation. Done right, it is the best way to boost the success of your website.

Resurrect Your Failing SEO Campaign

Hire a new SEO company. Not all SEO companies are created equal and if you’re trying to do it on your own, the job might simply be too big for you to do while concurrently building your business. Hiring the company who uses a customised approach rather than a one size fits all SEO solution, makes all the difference in the world. Investing in SEO could bring you a huge return on your investment.

Here are some of the areas we will look at for you and some of the areas that, if neglected or worked the right way, could be hurting you.

Web Design

Your current web design could be a road block to your success. This could be the case both from an SEO perspective as well as from a conversion standpoint. Things like Flash could be hampering your SEO. Your design might also turn off potential customers for other reasons, such as page size, load time, colours, or fonts. Slight tweaks may make all the difference in the world. In some cases an overhaul might be in order.

Keyword Research

When you focus on keywords, the backbone of SEO, you need to focus on the right keywords. This will impact you from a search standpoint (being found for phrases that your target customers are looking for) and from a competitive standpoint. Some phrases are so dominated that it’s a waste of time and resources to attempt to rank for them. The right keyword strategy is vital to your success.

On Page SEO

SEO has to be done on every single page of your website. It’s not enough to simply optimise each page for the same thing, either. You need a multifaceted strategy with depth that helps search engines see what each page is about so that you can be accurately ranked.

Off Page SEO

Things that happen ‘off’ your site can greatly impact that site. An off page SEO strategy is a key element of success.

Paid Advertising

Pay per click and other paid advertising campaigns aren’t always necessary and some website owners shy away from them because they cost money but the right approach could result in something very profitable. And beyond that, pay per click campaigns can help you dominate search engine results pages. By having a paid ad and a listing near the top of the search engine results pages, you could increase your traffic rate in a big way. And other paid advertising methods could also help you with branding and traffic acquisition as well. A good SEO company will look at many options to help you devise a solid traffic acquisition strategy.

Blogging

If you’re not blogging, you are missing out on great opportunities to improve your search engine optimisation as well as to build credibility and authority in your niche. Blogs help you demonstrate your expertise and they help you talk to your customers while converting new visitors into new and referring customers. If your SEO strategy doesn’t already include blogging, it should. If it does and it hasn’t been working, maybe you need some expert advice to help you optimise your blogging efforts.

Video Marketing

Videos can make a huge splash on the internet. They can be used in both an on page and off page SEO efforts and can help you overcome buyer objections as well as help you demonstrate your professionalism. Videos can help you connect with more people. Adding video marketing to your online marketing strategy is something you should consider.

Permission Based Marketing

Are you taking full advantage of the traffic that arrives on your website? Not everyone will convert into a buyer when they visit your site for the first time but if you don’t take measures to attempt to convert them, you are, in essence, leaving money on the table. Beyond optimising your pages so that people arrive, an SEO company can help you appeal to those visitors so that they sign up to receive future info from you. If you can insert each visitor into a permission based marketing list, you can effectively insert them into a sales funnel. They can enter one end mildly interested in what you have to say and then when they come out the other end, they could be customers.

Social Media

Social media is a highly effective marketing medium. And it helps with SEO as well as reputation and relationship building. A good SEO company will integrate social media closely with your SEO campaign.

Branding / Reputation Management

SEO is important but most consumers nowadays also pay attention to reputation and branding. If your SEO results are okay but you’re not getting a lot of sales, your reputation management could be one of the causes. Optimising your website for search engines is important but if your reputation is optimised as well, this will increase faith in your brand.

Traffic Analysis

Traffic analysis can be very revealing. It will tell you what’s working in your SEO strategy as well as what’s not. This information is golden. If you’re not sure how to analyse your reporting, get help. If your current SEO company isn’t doing this, they’re doing you a disservice.

A lot of factors can contribute to SEO and internet marketing success. If it’s failing, or you’re tired of flailing get some help.

Oracle Digital is an Expert SEO Company Perth specializing in a comprehensive range of internet marketing solutions for business. Our personalized and systematic approach to business ensures that we realize the goals of our clients. Our expert services include Website Design for SEO, Search Engine Optimization (SEO), and many more. Visit us today and get your site on top of the search engines!

Article Source: http://EzineArticles.com/expert/Clint_Maher/139935